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BTV Press Release
Behind The Veil, LLC Set to Launch Northeast Regional Bridal Expo

Production company slated to bring a young, hip and fresh approach to bridal expo market

Bergenfield, N.J., August 1, 2008-Behind The Veil, LLC-a subsidiary of Marvel-Us Times Events is set to launch their premier bridal expo to be held at the DoubleTree Hotel in Fort Lee, N.J. Key Executive producers Monica Tolbert-Jackson and April Chapman are launching the expo in an effort to "breathe life" into a market that often lacks creativity and a young fresh approach. The expo is set for January 18, 2009 from 12:00 noon to 7:00 pm. "When I was looking for an expo to showcase the services of our parent company, Marvel-Us Times, I discovered that there were no expo's in our region that appealed to me," says Tolbert. "That's when I approached my business partner and said, hey, why don't we produce our own show!"

"Today's busy bride has extremely discriminating taste and they desire to have a wedding that is unlike their girlfriends," says Chapman. Behind The Veil has set itself apart by zeroing in on what brides really want. "Brides want to see the latest in fashion and creative presentation. For this reason we choose bridal service providers who bring fresh content, style and approaches in creating events that are unique. Our service providers are known to stand out among their peers" says Tolbert.

"Ultimately, our goal is to produce a show that is fun, exciting and beneficial. Our brides will leave the show having been educated and empowered to make informed decisions regarding one of the most important days of their lives. At the same time, we want to be sure that we sure that our commitment to the bridal service provider remains strong" indicates Tolbert.

Among the many bridal shows in the bridal expo market, Behind the Veil demonstrates their commitment to the success of the bridal service provider by offering a special business forum exclusive to Behind the Veil Exhibitors. "On the day of the expo, business consultants from various industry's will be on site offering business advice and solutions to enhance the success of our service provider" says Chapman. Time is set aside to allow the participating bridal service provider to re-evaluate all aspects of their business from their marketing plans to their risk managements needs. Behind the Veil demonstrates that they are committed to helping their exhibitors reach the next level in business by creating long term solutions and establishing solid relationships.

"We are extremely excited about the launch of this bridal expo as we know brides will finally get what they have been looking for" says Tolbert. "We encourage every bride to attend and experience what Behind The Veil is all about."